According to one old story, he spotted from a train window several little swine struggling to squeeze under a fence. He wanted people to talk about and remember the moniker. The name “Piggly Wiggly” stands out - And that is why Mr. These markets also became “supermarkets” by adding meat, dairy, produce, and breads to their offerings. Wielding shopping baskets, customers served themselves from open shelves. Therefore, shoppers had to also rely on bakeries, produce stands, butcher shops, and milk delivery services. In addition, many grocers supplied only food that didn’t require refrigeration. Variety was not the name of the grocery game, for stores often carried just one brand of each good. He then placed many of the items in small, brown paper bags, weighed them on a scale, and securely tied each bag with white string that trailed from an iron stringholder. (You might think of “Sam Drucker” from “Green Acres,” “Ike Godsey” from “The Waltons,” or “Nels Oleson” from “Little House on the Prairie.”) Using the buyer’s shopping list, the clerk or grocer would dip into his barrels, bins, baskets, and boxes for such products as coffee, sugar, soda crackers, pickled fish, dried prunes, and canned vegetables. Heretofore, a customer had requested items from a clerk or grocer. His brainchild revolutionized the grocery industry. Clarence Saunders founded the chain in Memphis, Tennessee, in 1916. Piggly Wiggly proved a pioneer, representing the first self-service supermarket. And the first stores of this kind were munchkins when compared to today’s. Not that long ago, though, just supermarkets themselves were considered pretty modern. These behemoths are combinations of supermarkets, department stores, and various services. Nowadays, one WalMart Supercenter can strongly impact the economy of a small town, forcing many of its downtown businesses into the red. LITTLE PIGGY TO MARKET - Bigger is better in the retail industry, according to some people.
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